- The StackOptimise Newsletter
- Posts
- Vol 9
Vol 9
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
June 24, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
We run a pain-based template that delivers pretty consistently. The key is hyper-specificity regarding the problems. Ideally they’re personalised to drive perceived effort and therefore make cold prospects more inclined to share pain with you, without rapport.
"John - as the sales lead for a growth startup, I’m tentatively assuming you're battling with either {problem X} or {problem Y} - or you got everything under control?"
Tutorial of the Week 🏫
Tool of the Week ⚙️
What it does? Provides you with email addresses.
Why we love it? Most cost-effective email finder with the widest coverage. Always been no.1 in our waterfall enrichment.
Next steps: Go signup!
Tip of the Week 💡
We’ve developed a new outbound strategy we’re calling Intent Engineering.
A way to generate buyer intent instead of just waiting around for it. Instead of relying on external signals, you drop a low-ticket product (like an ebook or async course) and track who signs up. From there, map those signups to ICP-fit companies, identify the actual buyers within those orgs, and then reach out with laser-targeted messaging.
For example: “Hey John, your SDR Jake just picked up our GTM Engineer course. Tentatively assuming tools like Clay are on your radar over at Syncflow?”
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
