- The StackOptimise Newsletter
- Posts
- Vol 8
Vol 8
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
June 17, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
Another classic cold email template that’s applicable to lots of different personas and industries. It drives FOMO & urgency whilst maintaining a human, approachable tone.
“John - hope this email doesn’t come off as too abrasive...
But was checking out plumbers in San Diego and noticed a few things on your website that could be costing you lost deals to competitors (like CM Heating).
I shot a personalised video going over them.
Are you the right person to send this to?”
Tutorial of the Week 🏫
Tool of the Week ⚙️
What it does? They set up Google email accounts for your domains so you can start sending cold emails at scale.
Why we love it? We send over 500k emails per month. We’ve tested 15+ inbox providers, spanning all the key categories (Google, Outlook & SMTP). And Premium Inboxes is the most solid. Highest deliverability. Super reliable service. Now responsible for supplying 80% of our email infrastructure.
Next steps? Ping their Founder Richard to get started.
Tip of the Week 💡
3 prompts to ensure your cold outreach doesn’t sound AI-generated.
Remove all “—” dashes from your cold outreach. Is it the no.1 indicator of AI-generated message.
Avoid using the “It’s not X, it’s Y” structure—write the line as a clear, confident statement without relying on contrast for effect.
Use language a 12 year old would understand.
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
