Vol 76

Go-To Newsletter for GTM Operators.

Template of the Week πŸ“•

This one works because it describes a prospect's day back to him. The three examples are small and quite specific, so they feel you actually understand his job. That's empathy, and it builds trust fast.

What we're pitching: Software that gives construction firms a live view of project costs

John, as the Ops Director for a healthcare construction firm, I'm guessing your days involve piecing together costs from all over the place.

Fire door adjustments discussed in a site huddle.
Specialist equipment hire tucked into a PO spreadsheet.
Final fix materials unaccounted for in the original BOQ.

Then dumping it all into a master spreadsheet and hoping it's vaguely accurate.

We helped Medbuild - very similar to you - ditch the mess and get a live view of every cost, as it happens.

Mind if I show you how?

Tutorial of the Week 🏫

Tool of the Week βš™οΈ

What it does: Finds and verifies B2B emails and mobile numbers, and adds contact and company data to your lead lists.

Why we love it: High-volume outbound only works if your emails actually land. LeadMagic checks emails before we send, which keeps bounce rates low and protects our domains. It also fits well into Clay as one step in an enrichment waterfall.

Next steps: Test LeadMagic on a small list first and compare the results with your current provider. 

Tip of the Week πŸ’‘

Most teams don't quit cold email because it fails. They quit because they never did the maths.

Here's the maths on signing 10 new clients a month from cold email:

  • 20% close rate = 50 calls that show

  • 75% show rate = 67 booked

  • 50% set rate = 133 leads

  • 1 lead per 500 emails = 66,500 emails

FREE Gift 🎁

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.


15+ years in B2B Sales.
3x Certified Sales-Tech experts.
50k+ followers across all channels.