Vol 75

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it skips the preamble and leads with a result the prospect actually cares about. The specific client proof adds credibility without overloading. And the Loom CTA is low-friction. Easy to say yes to.

What we're pitching: Cold email lead generation services

Hey Rachel,

Could your sales team's calendars use a few more meetings?

Only asking because we just generated 14 qualified leads in 30 days for TerraStack using cold email - and I think we could do something similar for Brynley.

Can I send over a quick Loom showing how we did it?

Tutorial of the Week 🏫

Tool of the Week ⚙️

GetLeads

What it does: GetLeads is a B2B lead database built for AI agents. It connects to tools like Claude, ChatGPT, or Cursor via MCP (Model Context Protocol), giving you access to 402M+ verified contacts.

Why we love it: Instead of logging into yet another platform, filtering, exporting a CSV, and importing it somewhere else - we just type something like "find VP Sales at Series B SaaS companies in the UK" and it comes back with enriched, verified contacts. It fits straight into our AI-native workflow.

Next steps: Connect getleads.io to Claude and try a search.

Tip of the Week 💡

5 copywriting rules from SO’s internal Copywriting workshop.

1️⃣ Each line connects logically to the next.
2️⃣ It must be confusion-free.
3️⃣ It must be polished. No sloppy grammar..
4️⃣ It must sound human. Avoid AI-default phrases.
5️⃣ It must be unique. Either the offer carries the email or the copy does.

Run your next campaign through all five before you hit send.

FREE Gift 🎁

Lead List: Cosmetic Brands (15K)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.