Vol 70

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

Short, sharp, and a bit cheeky. This one opens with a question the prospect can't ignore because it's about their own brand. It creates a small moment of doubt - "wait, would we show up?" - and that's enough to get a reply.

What we're pitching: AI search visibility and discoverability services for consumer brands.

Hey James - quick one: if someone in the UK asked ChatGPT for "men's running shoes" would Adidas show up?

We help sportswear brands stay discoverable as search shifts to AI.

Worth sharing the kind of strategies that are working right now?

I'm also London-based (assuming your LinkedIn's up to date!), always up for meeting fellow marketing leaders in person.

Tutorial of the Week 🏫

Tool of the Week ⚙️

OpenRouter

What it does? Lets you run Claude (and other top models) through a unified API - perfect for integrating with tools like Clay, as Claude's the best LLM for cold outreach copywriting.

Why we love it? Way cheaper than using Claude via Anthropic directly. More stable - workflows don't randomly time out - and it's an easy Claude drop-in for Clay. No retooling needed.

Next steps: Hit openrouter.ai to get started.

Tip of the Week 💡

Push people away to pull them in. Use buyer signals to reach out with relevance, but frame them with humility or self-disqualification. Here’s some examples:

1. “Should’ve reached out 2 weeks ago when I saw your Series A hit Crunchbase, guessing I’ve missed the bus here.”
2. “Saw you just hired a growth lead, so I’m assuming you’re looking to keep things in house.”
3. “Not sure if it’s even worth sharing - most teams your size are already miles ahead with this.”

FREE Gift 🎁

Cold Email OS (Claude Skills)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.