Vol 69

Go-To Newsletter for GTM Operators.

Template of the Week πŸ“•

This one is quite different from a typical product pitch. It's selling a service (thought leadership, personal branding, content) but the approach is the same principle we always come back to: deep research, peer positioning, and a soft CTA.

What we're pitching: Personal brand and thought leadership services.

Hi Sarah,

Came across your work on Michigan's healthcare data migration project from earlier this year.

That led me down a bit of a rabbit hole - your 20+ years in IT across public sector and healthcare, and how you've built CSV Health around solving the messy interoperability problems most consultancies avoid.

There's probably a much bigger audience for your thinking on multi-stakeholder alignment and modernising legacy infrastructure, especially as more states start tackling these same challenges.

Would it make sense to have a quick chat about how your expertise could reach the people who need to hear it most?

Tutorial of the Week 🏫

Tool of the Week βš™οΈ

What it does? Cold email sending platform built for volume. Manage multiple inboxes, rotate senders, and run campaigns at scale without destroying your deliverability.

Why we love it? It's one of the more reliable options we've tested for managing high-volume outbound across multiple client accounts. The inbox rotation is solid, the analytics are clean, and it plays nicely with the rest of our stack.

Next steps: Click here and take it for a spin today.

Tip of the Week πŸ’‘

Bundle your context before you write a single word.

Build a quick profile - their role, industry, pain points on one side. Your angle, proof points, and CTA on the other.

Now write from that. Every line connects their world to your solution. That's where relevance comes from.

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15+ years in B2B Sales.
3x Certified Sales-Tech experts.
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