Vol 68

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it leads with a real, industry-specific problem the recipient already knows about. It doesn't guess at the pain. It names it. Then it pairs that with social proof and an event-based hook that makes the timing feel natural, not forced.

What we're pitching: A secure booking engine and checkout solution for hotels and resorts.

Hey,

Independent hotels and resorts in the Pacific are bleeding direct bookings for one simple reason. Guests don't trust the checkout on the website. When the only way to pay is reading card details over the phone or sending them in a PDF, they switch to an OTA. You eat the commission on a guest who was already willing to book direct.

[Product] solves this. We integrate with major payment gateways and embed a secure, familiar checkout straight into the hotel's website. Coral Bay Resort saw a 400%+ jump in direct revenue within 90 days of going live.

We're at AHICE this week and I'm running a breakfast session on Thursday morning - "Technology & AI Essentials for Hospitality." If you're there, would be great to chat after.

If not, happy to set up a 60-day trial for [Resort Name] so you can see how the numbers move.

Tutorial of the Week 🏫

Tool of the Week ⚙️

StackSplit

What it does? Find templates, build segments, and generate cold email outreach copy in minutes.

Why we love it? Our cold email tool built from 3 years of agency data. StackSplit pulls from real campaign data - templates that have actually sent, actually been tested, and actually converted. It's basically the engine behind how we run campaigns for clients, now available for everyone to use.

Next steps: Go check out StackSplit today!

Tip of the Week 💡

To find PMF test 20 angles, not 20 subject lines.

20 tests with:

• Different messaging strategies.

• Different value props.

• Different pain points.

• Different structures.

One angle might lead with a case study. Another might lead with a question about their tech stack. Another might challenge an assumption they hold about their industry.

FREE Gift 🎁

Hospitality Decision Makers - USA

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.