Vol 67

Go-To Newsletter for GTM Operators.

Template of the Week πŸ“•

This template opens with a  friendly, low-key message that reads like it’s  from someone you already know. Then it shows real work upfront which proves effort before asking for anything.

What we're pitching: A service that analyses competitor ads and mocks up fresh ad creatives for you.

John! Doing okay?

I've got something that I hope you'll find useful.

The team went down a bit of a rabbit hole recently and looked at every live ad from Giant on Meta (we really need to get out more).

We compared them side-by-side with Wegmans and Acme to see what's currently working in your space.

A couple of interesting themes jumped out, so I had our team mock up a fresh batch of creatives for Giant that play on those same angles.

Want me to send it over?

Tutorial of the Week 🏫

Tool of the Week βš™οΈ

What it does? An AI-powered B2B data platform that helps you build targeted prospect lists across 400M+ profiles and 70M+ companies.

Why we love it? Every email is validated at export, so bounce rates stay low and you can drop contacts straight into a campaign without a separate verification step. Handy for agencies and outbound teams building clean, net-new lists at scale.

Next steps: Go check out Ark today!

Tip of the Week πŸ’‘

Use curiosity statements in your cold outreach:

  • "Mind if I share the idea with you? It's not the usual advice."

  • "Got a strategy for you - it's likely not what you think it is."

  • "It's an effective strategy a lot of {company category} aren't aware of right now."

Caveat: make sure your offer is still relatively clear, so you weed out the freebie seekers.

FREE Gift 🎁

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.


15+ years in B2B Sales.
3x Certified Sales-Tech experts.
50k+ followers across all channels.