Vol 60

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template uses a pattern interrupt - instead of opening with flattery or a question. It leads with an observation about the recipient's own business category. That's unusual enough to hold attention. Then it stacks three specific pain points. And the CTA is deliberately vague.

What we're pitching: Product marketing activation platform for e-commerce and CPG brands.

Hi Keely,

For a non-alcoholic beverage company like Real American Beer, it's common to notice:

As marketing systems gather more data, they naturally concentrate resources on a select few top-performing products.

Eventually, much of the broader product inventory can quietly stop getting adequate exposure.

New beverage introductions often struggle to build momentum, and older, less active items aren't thoroughly tested.

Some teams address this by running structured activation campaigns for new and underexposed products, ensuring they truly get seen and tested.

Would you be interested in learning more about this process?

Tutorial of the Week 🏫

WEBINAR ALERT 🚨

Felix is going live with Petr from GetSales to walk through the exact outbound system we use at StackOptimise to book around 3,500 leads a month for clients.

Format: live interview, roughly 50 mins + Q&A.

Save your spot here

P.S. We’ve got some cool perks for attendees.

Tool of the Week ⚙️

Phantombuster

What it does? Automates lead generation, data extraction, and outreach across LinkedIn, Sales Navigator, and other platforms using pre-built workflows called "Phantoms."

Why we love it? It’s quite useful if you're pulling leads from Sales Navigator searches and want verified emails attached. It’s the OG scraping tool.

Next steps: Start your 14-day free trial here.

Tip of the Week 💡

Sarcasm and self-deprecation are criminally underused in cold outreach.

Here’s how to use them both:

1️⃣ Hook: "If Apple ever launches a feature that auto-deletes emails like this, I'll take it personally."

2️⃣ Setup: "I know Apple stands for simplicity - so I've cut the fluff and just accepted my fate in your spam folder."

3️⃣ Punchline: "Don't make me fly to Cupertino just to knock on your office door."

Make them laugh and they’ll reply to you.

FREE Gift 🎁

UK Business Leaders - Mixed Verticals (2K leads)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.