Vol 59

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one leans on curiosity and genuine flattery backed by research. The email positions the sender as someone who's followed the prospects' full journey. 

What we're pitching: Thought leadership and personal brand growth services for founders in niche industries.

Hi Kari,

Came across you in a Data Center Dynamics feature on Detroit's first independent carrier hotel.

That got me curious about your background - particularly your time at CIM Group managing billions in real estate deals and how you've built Raeden's marketplace with thousands of retrofit locations.

It strikes me there's probably a much larger audience for your ideas around transforming underutilised real estate into digital infrastructure, especially as AI and advanced manufacturing keep demanding more last-mile connectivity across the country.

Would it make sense to chat about how your expertise could become a real tool for growth in 2025?

Tutorial of the Week 🏫

Tool of the Week ⚙️

Icypeas

What it does: Finds and verifies B2B email addresses using a triple-verification process that keeps bounce rates quite low.

Why we love it: It's a specialist tool, not an all-in-one platform - and that's the point. Pricing starts at $19/month, unused credits roll over, and you only pay when a lookup actually returns a result.

Next steps: 🔗 Add it your email waterfall now.

Tip of the Week 💡

5 copywriting rules from SO’s internal Copywriting workshop.

1️⃣ Each line connects logically to the next.
2️⃣ It must be confusion-free.
3️⃣ It must be polished. No sloppy grammar..
4️⃣ It must sound human. Avoid AI-default phrases.
5️⃣ It must be unique. Either the offer carries the email or the copy does. 

Run your next campaign through all five before you hit send.

FREE Gift 🎁

UK Business Leaders - Mixed Verticals

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.