Vol 58

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it doesn't claim anything is broken. It just plants the seed that maybe something could be better, and offers a free analysis to prove it. Low risk for the prospect, high value if you deliver.

What we're pitching: A free conversion rate optimisation audit for ecommerce and product-led brands.

Hi Sophie,

I had a look at your site, observing your main conversion journey.

Have you had an independent outside evaluation of that journey recently?

It's common for internal teams to be so close to their core flows that small friction points become less obvious.

I'd be happy to send a quick CRO analysis of your core conversion process if that would be helpful.

Tutorial of the Week 🏫

Tool of the Week ⚙️

DiscoLike

What it does: Finds high-fit target accounts by searching 60M+ company websites using natural language and lookalike domain matching.

Why we love it: DiscoLike scans actual websites instead, so it picks up companies that Apollo, ZoomInfo, and Sales Navigator would miss entirely. It's quite good for building niche lists in industries where businesses don't have a strong LinkedIn presence.

Next steps: 🔗 Worth trying if your current lists feel like exhausted.

Tip of the Week 💡

A personalised screenshot or simple visual can lower inbox placement while improving response rates from the people who actually see the email.

Here's the maths:

80% inbox rate x 1% reply rate = 80 replies
70% inbox rate x 1.8% reply rate = 126 replies

That's 57% more responses from the second campaign.

FREE Gift 🎁

Marketing Leaders - AUS

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.