Vol 57

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it assumes the prospect is already sorted - and then gently suggests they might not be. That lowers the guard immediately because you're not asking them to switch anything. 

What we're pitching: A vendor-matching service that benchmarks your current setup against better-fit alternatives.

Hi Laura,

I hope everything with your current operations partner is going well, as we often find that businesses are surprised by the other options available today.

For most brands, the primary source of unhappy customers has little to do with the products or the website's ease of use. It's the post-purchase experience with shipping and delivery that tends to be the problem.

I would guess that you already have a partner you're working with and aren't actively looking to make a change.

That said, the market has become incredibly competitive, and many businesses are taken aback by what's now on offer. Think of this as a no-cost way to check your current setup against the market.

We analyse our network of over 200 vetted partners to find the three that are the best fit for your specific brand, sales volume, and product type.

Would it be okay for me to send your top three matches over?

Tutorial of the Week 🏫

Tool of the Week ⚙️

Exa.ai

What it does: An AI-native search API that finds people, companies, and web content using meaning, not just keywords.

Why we love it: If you're doing any kind of lead research or enrichment at scale, Exa is quite useful. You can search for things like "AI-first SaaS companies hiring senior backend engineers in Spain" and actually get results. It plugs into Clay, works with most AI agent setups, and their Google Sheets add-on is handy for quick enrichment jobs. The semantic search is genuinely better than keyword-based alternatives for finding niche prospects.

Next steps: 🔗 Worth testing alongside whatever you're currently using for lead data.

Tip of the Week 💡

Most people use LinkedIn outbound wrong.

They treat it like a follow-up sequence instead of prioritising warm intent first.

A better approach:

1. Engage people already responding to your emails, ads, or inbound forms

2. Reach out to identified website visitors

3. Target people engaging with your customers

4. Connect with your competitors' audience

5. Then go fully cold

Start with the highest intent leads before blasting cold connection requests.

FREE Gift 🎁

Fintech Founders & Product Leaders - UAE (6K leads)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.