Vol 52

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it follows a tight logical flow - trigger, problem, cost, proof, outcome. Each line builds on the last. 

What we're pitching: Outbound lead generation services for B2B companies. 

Hi James,

Saw you're hiring two SDRs this quarter. Thought you could be looking into how to ramp them faster without burning through your lead lists.

Typically new reps take 3-4 months before they're booking consistently - and in the meantime, they're sending volume that's not converting.

Meaning you're paying for headcount that isn't producing, and potentially damaging domain reputation in the process.

We helped a Series A fintech get their new hires booking 15+ meetings per month within 6 weeks using a structured outbound system and pre-built sequences.

If we could help you hit that kind of ramp time, would that be worth a chat?

Tutorial of the Week 🏫

Tool of the Week ⚙️

Artisan

What it does: AI-powered SDR platform that automates prospecting, research, and outreach - basically an AI sales rep that runs in the background.

Why we love it: It handles the grunt work - finding leads, enriching data, writing first drafts - so our team can focus on actually closing. Works well because we're trying to scale outbound without hiring more headcount. The AI isn't perfect, but it gets us 80% of the way there.

Next steps: Worth trying if you are serious about scaling outbound.

Tip of the Week 💡

Here's how to use AI to differentiate your outreach:

1. De-anonymise site visitors in Clay using RB2B

2. Ask Claygent to find them on LinkedIn and summarise their profiles

3. Then ask it to find lookalikes in the AI Ark or Ocean.io database

4. Prep the first cold email draft, use the website visit in your opener

FREE Gift 🎁

Tech, HR, and L&D Leaders - UK (lead list)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.