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- Vol 5
Vol 5
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
May 27, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
This is what we call the “Problem Stacking” template:
Identify 3 personalised pain points
List them in a digestible format
Finish off with a personalised humbling disclaimer:
When you’re reaching out cold, leading with pain points is risky. There’s no trust yet and people are naturally guarded with strangers. That’s why it helps to soften the message with a humbling line to lower defences and makes the rest of your message more likely to land.
“Hi John, been speaking to a handful of VPs recently. Seems a lot of them are juggling similar headaches - wondering if any of these are a concern atm:
Your SDRs, Dan & Jake, are suffering from low reply rates to cold emails.
Simon’s (CEO) on your case to implement more AI into your sales process.
You’ve heard about Clay but have no idea where to start/how to integrate to your CRM, Hubspot.
Having led the ship for 5 years, I’m guessing you got things under control but let me know otherwise.”
Tutorial of the Week 🏫
Tool of the Week ⚙️
What it does? Automate your LinkedIn outreach.
Why we love it? Most robust option when it comes to hooking up LinkedIn profiles and protecting them. They take serious precautions.
Next steps: Hit the link above and feel free to ping their Founder, Petr, he’s a legend.
Tip of the Week 💡
Add this to your prompts to humanise your cold outreach:
“Use simple, conversational words like nice, basically, a bit, stuff, thing, kinda, and avoid anything that sounds like it came from corporate decks or AI templates (e.g. “streamline,” “solutions,” “cutting-edge,” “value prop”).”
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
