Vol 48

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This works because of research-led relevance. Referencing something specific from a public document - like an annual report or a hiring post - shows you've actually done your homework.

What we're pitching: A payroll and HR SaaS platform that helps companies manage multi-country payroll compliantly as they expand into new markets.

Hi John,

Was reading through Meridian's FY24 annual report and saw you're expanding into the US from the UK next year.

With that comes multi-country payroll - curious how you're planning to handle it? Most companies going through a similar move end up either overpaying a PEO or spending months getting a local entity set up before they can hire anyone.

We help teams like yours run UK and US payroll from a single platform without needing a separate legal entity on day one. Rippling did something similar when they scaled into Europe and cut their payroll ops time by around 40%.

Worth a quick chat, or happy to send over how it typically works for companies at your stage?

Tutorial of the Week 🏫

Tool of the Week ⚙️

The Swarm

What it does: Maps your team's collective network so you can find warm intro paths to any prospect - rather than going in cold every time.

Why we love it:  Before reaching out cold to a new account, we run it through The Swarm first to see if anyone in our network already has a relationship there. A warm intro, even a loose one, makes a noticeable difference to reply rates. It's quite a simple but underrated idea. 

Next steps: 🔗 Worth connecting your team's LinkedIn and seeing what intro paths come up for your top 10 target accounts - theswarm.com

Tip of the Week 💡

Stop sending "any thoughts?" follow-ups. Nobody replies to those.

If a thread's gone cold, try a bit of humour instead of another polite nudge.

It doesn't have to be a joke - just something a bit unexpected. Maybe a self-aware subject line, a one-liner about the fact you've emailed three times, something topical. It breaks the pattern.

Subject line ex:

- I'm starting to think you're testing my persistence
- Did my emails go to spam or are you just not that into me?

FREE Gift 🎁

The Cold Outreach Phrasebook

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.