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- Vol 47
Vol 47
Go-To Newsletter for GTM Operators.
Penn Frank
March 31, 2026 • Read Time: 3 minutes
Template of the Week 📕
This works because of value before the ask. You're not pitching a product - you're showing up with something done already. The prospect doesn't have to imagine the value, it's basically sitting in front of them.
What we're pitching: A CRO tool that identifies conversion drop-off points on SaaS websites and surfaces specific fixes to increase form submissions and demo bookings.
Hi Sarah,
Just took a look at TechFlow's website.
Ran it through our tool and put together a quick audit showing 7 specific areas where you could likely increase form submissions - things like above-the-fold messaging and CTA placement.
No pitch, just some actionable feedback you can actually use. Want me to send it over?
PS - Takes about 2 weeks to implement and most companies we work with see around a 35% lift in conversions.
Tutorial of the Week 🏫
Tool of the Week ⚙️
Demodesk
What it does: A sales meeting platform that handles scheduling, video calls, screen sharing and call coaching all in one place.
Why we love it: We use it to coach reps without having to sit on every call - the AI picks up on talk time, objection handling, and filler words, which makes our feedback a lot more specific.
Next steps: 🔗 Worth having a look if your team is still stitching together Calendly, Zoom and a separate notetaker.
Tip of the Week 💡
Most cold email CTAs ask for too much.
A lead magnet asks for nothing - and converts better.
Here are 10 lead magnet ideas you can basically steal:
ROI Calculator
Free Mini Service
Custom Research/Data
Free Strategy Session (not a sales call)
Free Benchmark Report
Free Template / Swipe File
Free Competitive Analysis
Free Audit
Free Teardown
Free Score / Grader
Pick one that fits your ICP, swap it in as your CTA, and test it for two weeks.
FREE Gift 🎁
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
