- The StackOptimise Newsletter
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- Vol 4
Vol 4
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
May 20, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
This is a trigger-based template for when an ICP buyer follows an adjacent company on LinkedIn (use Scrapeli for your scraper). It’s short, snappy and still a very underutilised trigger.
“John - spotted you follow Hubspot on LinkedIn. Tentatively assuming that’s the CRM you’re using at Syncflow? Or was it for back when lead sales at ImpactHub?”
Tutorial of the Week 🏫
Tool of the Week ⚙️
What it does? Enter a companies into their database and it will generate a big list of companies that look similar. What we call a “Lookalike” tool.
Why we love it? Great for targeting ICP companies and using hyper-relevant social proof. Whilst it’s a premium tool, the database is huge and the UX is so seamless.
Next steps: Go check out the tool! It’s self-serve and super intuitive.
Tip of the Week 💡
Trigger…signals…intent data…whatever you wanna call them. They only become saturated, if you frame them in a saturated way.
“Congrats on the Series A”
“Noticed you’re hiring an SDR”
= Bin.
Get creative.
1. In the CTA → "Curious if this might be relevant, given your hiring spree for SDRs?"
2. As a pattern interrupt → "Everyone’s probably pitching you because you're hiring SDRs. Let me take a different angle..."
3. Implicit Acknowledgement → "Most teams hiring SDRs hit one of two roadblocks. Mind if I share what I’ve seen?"
4. P.S Statement → “Any solid candidates for the SDR role? Might have a few up my sleeve if still screening.”
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
