Vol 22

Go-To Newsletter for GTM Operators.

Template of the Week 📕

This one’s built for execs in complex retail. We list sharp, high-probability pain points tied to their specific environment, then promise clarity without jargon. No features. No buzzwords. Just the reality of their messy ops — and the offer of a cleaner view.

What we’re pitching: A data warehouse tool that optimises ERP reporting.

Hi Francesca – as CEO at a global beauty and nutrition retailer, I'm guessing your world looks a little like this:

  • Inventory turns wildly different across Lookfantastic vs Myprotein

  • Brand performance buried in endless SKU data

  • Supply chain costs impossible to track cleanly

If any of that sounds vaguely familiar, happy to show you how we pull it all into one clean, live view – for retailers like Sephora.

Tutorial of the Week 🏫

Tool of the Week ⚙️

Apify

What it does: Scrapes and structures data from any website - even the tricky ones - with pre-built actors or custom workflows.

Why we love it: Whether you’re tracking competitor pricing, stock availability, product reviews, or even regulatory listings, Apify turns messy web pages into clean, usable datasets that plug straight into your stack/Clay.

Next steps:
🔗 Browse public actors or build your own → https://apify.com

Tip of the Week 💡

Cut the status-diminishing language.

Phrases like:
"Really impressive what you’ve built"
"Appreciate you’re super busy”

They signal neediness - not credibility.

Instead, write like a peer. Assume equal footing. That’s what earns attention in the inbox.

"Saw you're scaling fast - had a few ideas worth testing"
"Curious how you're approaching X - we’ve seen Y work well"

FREE Gift 🎁

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.


15+ years in B2B Sales.
3x Certified Sales-Tech experts.
50k+ followers across all channels.