Vol 21

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template leans on three techniques that work consistently: 1) listing ultra-specific, role-relevant challenges that feel personally observed, 2) social proof grounded in lived experience instead of namedropping, and 3) a soft CTA that highlights zero-risk adoption.

What we’re pitching: A real-time EU policy monitoring tool.

Dear Neil,

I understand that, as Policy Officer at SCC, these challenges may be relevant to you:

• Tracking EU regulatory changes affecting property law and urban development

• Monitoring housing and regeneration directives that influence Sheffield's growth strategy

• Manually scanning Brussels developments for new compliance risks

We’ve built a tool to streamline this – surfacing only the most relevant updates, with clear, sector-specific context.

It’s something I developed after 30 years in public policy, specifically to make this part of the job easier.

There’s a free version available if you’d like to try it. Worth a look?

Tutorial of the Week 🏫

The Most Underrated Trick to Get a LOT more Replies from your Email Campaigns

Tool of the Week ⚙️

BounceBan

What it does: Verifies your email list with extreme precision, identifying bounces, spam traps, and risky addresses before you hit send.

Why we love it: List quality is still the #1 factor in getting replies. BounceBan lets you clean leads fast, avoid blacklists, and keep your domain reputation intact.

Next steps:
🔗 Try it here

Tip of the Week 💡

6 Clay Fundamentals to Sharpen Your Outreach:

1. Naturalise your personalisation.
   ❌ "I noticed you're the Chief Executive Officer at StackOptimise Ltd"
   ✅ "Saw you head up SO"
   

2. Align your case studies.
   ❌ "We recently worked with Syncflow"
   ✅ "We recently worked with Syncflow (also in the CRM space)"
   

3. Go beyond the obvious.
   ✅ Use less-common personalisations like: colleagues, competitors, ex-employers, mission statements, or founder stories.
   

4. Frame triggers with context and tact.
   ❌ "I saw you're hiring an SDR"
   ✅ "P.S. Saw the SDR ad - guessing you're keeping things in-house so figured I'd ping over this instead"
   

5. Use AI to generate full messages.
   ✅ Ensures flow, tone, and variation across sequences.
   

6. QA your output with AI too.
   ✅ Run a final sweep for formatting, typos, and tone mismatch before launching.

FREE Gift 🎁

Example of a High-Converting 3-Step Email Sequence

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.