Vol 20

Go-To Newsletter for GTM Operators.

AuthorAuthor

Penn Frank & Felix Frank
September 09, 2025 • Read Time: 3 minutes

Template of the Week 📕

This format works well for newer hires and junior professionals - we subtly acknowledge time in role, use a playful and confident tone that suits the demographic, and tap into personal ambition. Rather than selling features, we hint at the transformation possible and spark curiosity about how to get there. Low friction CTA and elegantly personalised.

What we’re pitching: Our GTM Engineering Course

Wassup Liam,

6 months into the role – getting into the sales groove yet?

Re your onboard, I’ve got something right up your alley.

Something that'll propel you to the most formidable SDR in not just Case Status, but the entire legal tech space.

All jokes aside, it’s the course I wish I had when I was in your seat. Built to turn hungry SDRs into AI outbound machines.

Mind if I share more info?

Tutorial of the Week 🏫

Tool of the Week ⚙️

Clay

What it does: Pulls, enriches, filters, and outputs data from hundreds of sources — then lets you automate personalised outreach from end to end.

Why we love it: We’ve shouted it out before, but Clay deserves a double. It’s your GTM operating system. From waterfall enrichment and AI message gen to domain verification and message QA (see Tip of the Week), Clay can do it all. If you're still copying from LinkedIn, manually crafting emails, and pasting into Notion or Hubspot, it's time to upgrade.

Next steps:
🔗 Try it here

Tip of the Week 💡

Run a GPT enrichment in Clay to QC (quality control) your own message.

Clay can generate sharp outreach - but don’t stop there. Add a final GPT step to review the message it just wrote. Prompt it to check for grammar issues, unnatural phrasing, formatting glitches, or repetitive structure.

It’s a tiny step that massively improves quality - especially at scale.

FREE Gift 🎁

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.


15+ years in B2B Sales.
3x Certified Sales-Tech experts.
50k+ followers across all channels.