- The StackOptimise Newsletter
- Posts
- Vol 2
Vol 2
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
May 06, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
High-converting cold outreach template. Pulling a lot of levers here: ego; curiosity; immediacy bias; hyper-personalisations; humans disposition to help.
“John - hoping you might be able to help me out:
Trying to reach whoever manages lead gen at TFP.
Having led sales there for almost a decade, I'm tentatively assuming that's yourself? Or possibly Simon?
Got some growth strategies to share with you guys, we're seeing a bit of a pattern emergy in proptech lately (and saas more broadly).
I'll ping you on LinkedIn too.”
Tool of the Week ⚙️
What it does? Provides you with a list of leads from specific sources, like followers of a company or individual on LinkedIn. What we call a lead scraping tool.
Why we love it? One of the most robust and reliable option out there, especially when it comes to scraping LinkedIn followers - it’s always the first campaign we run for every new client as it’s a surefire strategy to hit the ground running.
Next steps: Hit the link above.
Tip of the Week 💡
Playful personalisations. A well-placed metaphor using the buyer’s solution to elevate your solution. Tie your message to what they do: “It's as smooth as your checkout experience” for a payments company, or “Bet your inbox is as packed as your fulfillment centers” for a logistics platform.
It’s a simple way to show you understand of their world while making your outreach more engaging.
AI Prompt:
Generate a playful, one-liner metaphor that ties the prospect’s product or industry to your value prop, using this format: “{YourSolution} is as {PositiveAdjective} as your {BuyerReference},” where {BuyerReference} reflects something iconic about their business (e.g. checkout flow, fulfilment speed, design quality).
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
