Vol 19

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This structure riffs off a prospect’s previous role to instantly establish relevance, then pivots into a playful, problem-aware narrative that feels human, not robotic. Instead of pitching features, it mirrors their reality, builds curiosity, and slips in a personalised P.S. to maximise replies!

What we’re pitching: Legal services platform.

Simon – guessing you didn’t take the finance seat at Cellovex to wrangle GMP compliance clauses, chase suppliers over indemnities in clinical trial contracts, or decode clawback terms in lab equipment leases.

Unless your dream was to win in-house counsel of the year.

We built a way to make all of the legal friction vanish (just like we did for other pharma companies like Liber Pharmaceuticals).

Mind if I send over a one-pager outlining the model?

John

P.S. Also based in Sydney, if you're the rare 1 in 100 who still enjoys in-person catchups.

Tutorial of the Week 🏫

You’re sitting on a goldmine of leads - here’s how to unlock them

Tool of the Week ⚙️

Perplexity – Deep Research Model

What it does: Think of it as your AI analyst. It digs into documents, links, and real-time data to generate detailed outputs with citations, structured reasoning, and clear summaries.

Why we love it: Last week we featured OpenAI’s o3 model for account research. This one does something similar - but at a much lower cost. And for structured outputs like company deep dives, trigger research, or writing briefs based on multiple URLs or PDFs, it’s a little more purpose-built.

Next steps:
🔗 Try it here: https://www.perplexity.ai/pro
(You’ll need the Pro plan to unlock Deep Research)

Tip of the Week 💡

Position yourself for where GTM is heading.

Here are 3 shifts to capitalise on in the next 12 months:

1. Digital twins = more self-serve
   AI sales avatars like Anam are making real-time, Zoom-style interactions with bots the new normal. Expect more buyers qualifying themselves without ever booking a call.

2. Dynamic lead magnets
   Static ebooks are out. AI-powered tools that generate personalised reports or strategies (like our own AI outbound builder - check our website) convert way better. Start swapping static PDFs for tailored experiences.

3. Creator-first GTM teams
   Content is now pipeline. The best-performing teams are getting founders, reps, and marketers to consistently post insights—because credibility drives conversion.

Winning teams will build infrastructure to support all three.

FREE Gift 🎁

The Recruitment Cold Email Playbook

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.