Vol 15

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one’s all about showing care without criticism. It opens by gently referencing a minor guest complaint - not to criticise, but to show attentiveness & research. It then pivots to highlighting what makes the hotel special, before positioning the service as a subtle way to elevate the guest experience and help the hotel stay ahead of their competitors.

What we’re pitching: Digital keyless access systems for hotels

Daniel - I've just seen Roy's review from 2 months ago about breakfast being a bit off the mark.

Having been in hospitality myself, I know these comments can really sting - especially for a property like Botleigh Grange, where you've clearly got so much going for you (elegant country house, fishing lake etc).

I know this was just a one-off , but would you be open to hearing how we could help you create smoother guest experiences and ensure you keep your edge over the Hilton and Harbour Hotel next door?

Tutorial of the Week 🏫

How to craft hyper-creative cold outreach

Tool of the Week ⚙️

Skej

What it does: Skej lets you book meetings with leads without the usual back-and-forth. It automatically detects availability from emails or LinkedIn messages - and books straight into your calendar when there’s a match.

Why we love it: No more "what time works for you?" loops. Works directly inside Gmail, LinkedIn, or Slack. Boosts conversion on warm leads who otherwise ghost at the calendar stage

Next steps:
🔗 skej.com

Tip of the Week 💡

How to achieve message market fit:

Level 1: Strategy Discovery

Start by launching 15 radically different angles - each one should feel like a different type of message entirely. Vary the tone (playful vs direct), framing (product-led vs problem-led), trigger (job change vs funding vs competitor activity) etc. Test across Tier 2 and Tier 3 leads to avoid burning Tier 1. The goal is to cast wide and learn fast what kind of message resonates.

Level 2: Message Optimisation

Once a few angles show early traction, go granular. Run controlled A/B tests on subject lines, preview text, opening lines, CTA structure, and P.S. phrasing. Refine the wording, not the strategy. Tweak one variable at a time and monitor reply rate, positive sentiment, and conversions. This level is about squeezing every drop of performance from winning ideas before scaling.

Don't build 2–3 step sequences at the start - only once you’ve validated your best messages should you build a sequence around them, with top performers in positions 1, 2, 3.

FREE Gift 🎁

How to Optimise Prompts for Outbound (eBook)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.