Vol 14

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

Opens with a “poke-the-bear” question to spark curiosity, clearly conveys value prop, and closes with a casual, human touch. Light personalisation throughout makes it feel off-the-cuff, not too over-engineered.

What we’re pitching: SEO agency.

“Hey Ollie – quick one: if someone in Australia asked ChatGPT for “mens sports trainers" would Nike show up?

We help sportwear brans stay discoverable as search shifts to AI.

Worth sharing the kind of strategies working in 2025?

I'm also Sydney-based (assuming your LinkedIn's up to date!), always up for meeting fellow marketing leaders in person.”

Tutorial of the Week 🏫

How to use Clay to master the fundamentals

Tool of the Week ⚙️

OpenRouter

What it does: Lets you run Claude (and other top models) through a unified API - perfect for integrating with tools like Clay, as Claude’s the best LLM for cold outreach copywriting.

Why we love it? Way cheaper than using Claude via Anthropic directly. More stable - workflows don’t randomly time out - and easy Claude drop-in for Clay. No retooling needed.

Next steps: 🔗 openrouter.ai
Need help setting it up inside Clay? Drop us a message — we’ve already got the blueprint.

Tip of the Week 💡

Push people away to pull them in. Use buyer signals to reach out with relevance, but frame them with humility or self-disqualification. Here’s some examples:

1. “Should’ve reached out 2 weeks ago when I saw your Series A hit Crunchbase, guessing I’ve missed the bus here.”
2. “Saw you just hired a growth lead, so I’m assuming you’re looking to keep things in house.”
3. “Not sure if it’s even worth sharing - most teams your size are already miles ahead with this.”

FREE Gift 🎁

55 Cold Email Copywriting Cheat Codes

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.