- The StackOptimise Newsletter
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- Vol 13
Vol 13
Go-To Newsletter for GTM Operators.
Penn Frank & Felix Frank
July 22, 2025 • Read Time: 4 minutes
Contents
Template of the Week 📕
This one paints the dream, then reveals the engine. It starts with your prospect’s ideal future - then rewinds to show how others got there using your service. Simple, vivid, full of pattern disruptors and very richly, elegantly personalised.
What we’re pitching: freelancer platform for marketing specialists.
“John - picture this...
It's Monday morning at Kuga's office in Keysborough.
You walk in. Your team is buzzing.
Over the weekend, something shifted:
That commercial solar case study series? Published and driving leads.
New battery storage landing page tests? Live and converting prospects.
EV charger awareness campaign for Queensland? Rolling out strong.
How?
Specialist freelancers - marketers who get clean energy - stepped in and delivered.
Alright, maybe I'm getting ahead of myself.
But that's exactly what we do: boost marketing capacity fast by connecting you with vetted freelance talent within days.
Just like we did for Vaisala (another climate action company).
No call needed - can I just put together a video showing how we helped them and other sustainability companies, so you've got it ready for when your team needs backup?”
Tutorial of the Week 🏫
Tool of the Week ⚙️
What it does? Clone Yourself, Talk in Real-Time: Anam lets you clone yourself and hold real-time conversations with leads using a fully interactive AI version of you (check our their new one-show feature).
Why we love it? Imagine buyers landing on your site and instantly chatting with you - your face, your voice, your pitch - 24/7. No booking links. No friction. Just you, scaled.
Next steps: Hit up their Head of Growth Joshua to get on the waitlist for one-shot!
Tip of the Week 💡
10 things that make a great GTM Engineer:
1. Doesn't stop a/b testing a winning template.
2. Hyper efficient with tooling and credit usage.
3. Prioritises high-intent leads, not high reply rates.
4. Identifies campaign fatigue pre-emptively and iterates.
5. Only deploys high-volume campaigns on winning templates.
6. Hyper diligent on campaign copy, ensuring zero AI hallucination.
7. Builds with redundancy in mind, to ensure campaigns don't break.
8. Uses GPT to navigate roadblocks and solves problems autonomously.
9. Ensures every message in the sequence provides fresh insight & value.
10. Keeps a close pulse on the latest tools, workflow and growth strategies.
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
