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- Vol 10
Vol 10
Go-To Resource for GTM Teams.
Penn Frank & Felix Frank
July 02, 2025 • Read Time: 3 minutes
Contents
Apologies for the message yesterday! The platform we use to deliver these newsletters experienced a bug, which caused the message to break.
Template of the Week 📕
This is a go-to followup template to enrich our sequences. We actually stole this one from Eric Nowoslawski and added our own touch. Casual, personalised, and taps into the buyer’s career narrative, whilst subtly re-surfacing the pain point.
“Hey John – guessing you didn’t leave Salesforce just to deal with slow rep ramp time all over again?
No need to jump on a call - mind if I send a quick video showing how we solve that for other SaaS teams like SF?”
Tutorial of the Week 🏫
3 Core Principles to Write Effective Cold Outreach
This week’s an article, not a video, but hopefully a very insightful one!
Tool of the Week ⚙️
What it does? It’s a CRM. It allows you to store and track all your leads.
Why we love it? Market-leading so it provides the most integrations.
Next steps: Following their main teacher, Kyle Jepson and join Hubspot Academy - it’s a great resource and it’s free.
Tip of the Week 💡
Executive Engagement — the opposite of multi-threading
With multi-threading, you reach out to multiple people at the company you're selling to.
With executive engagement, it's the reverse:
You get multiple people from your team engaging the target account. We automate the whole thing - so it takes zero extra effort.
For our clients, that means: As soon as a lead replies to an email, their C-suite instantly connects with that lead on LinkedIn.
It adds instant credibility. It helps you stand out. And it works - without lifting a finger.
FREE Gift 🎁
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
