Vol 18

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format drops three specific campaign plays you’d run if you were in their shoes. Skips the fluff, shows you know your way around the tech, and subtly positions your business as the weapon behind smart, tailored outbound strategies.

What we’re pitching: Cold outreach services.

Hey John - put together a few outbound ideas we’d be running in your shoes:

1. Salesforce follower scrape: Pull their LinkedIn followers, qualify, and target revenue leaders + VC-backed founders.

2. Dharmesh piggybacking: Scrape everyone engaging with your founder’s posts. Qualify and re-target with context.

3. Flip the cold emailers: Scrape your own inbox. Find the reps hitting you, then target their sales leaders — but with actual relevance.

This is exactly what we do for fast-growing SaaS teams - uncover every buyer signal and hit them with sharp, personalised outreach while they’re still active.

Mind if I share more info on what this would look like for Hubspot?

Tutorial of the Week 🏫

How to achieve message market fit

Tool of the Week ⚙️

OpenAI o3 model

What it does: Insanely powerful model for account research and extracting ICP signals.

Why we love it: We run o3 inside Clay or internal tools to automate deep account research at scale. Think: pull company mission, products, recent funding, key team members - ready to slot straight into your outbound copy or CRM.

Next steps:
🔗 Access o3 via OpenAI or plug it into Clay for AI-assisted enrichment.

Tip of the Week 💡

Use different AI models for different jobs. There’s no one-size-fits-all. The smartest teams we work with mix and match:

• CustomGPT for public-facing knowledge hubs or sharable tools with clients and team.

• Gemini 2.5 Pro for internal Slack bots - it handles massive context windows and keeps up with long threads.

• Claude (via Projects) for long-form content or copywriting - great tone, very coherent structure.

Treat your AI stack like your sales stack: built for specific outcomes, not general tasks.

FREE Gift 🎁

GTM Engineering Asset Library

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.