- The StackOptimise Newsletter
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- Vol 17
Vol 17
Go-To Newsletter for GTM Operators.
Penn Frank & Felix Frank
August 19, 2025 • Read Time: 3 minutes
Contents
Template of the Week 📕
This format uses multiple embedded triggers to justify the message, avoids any status-lowering praise, includes sharp social proof from a relevant peer brand and withholds the mechanism (i.e. the “how”) to maximise curiosity.
What we’re pitching: Legal services platform.
Hey Liam – saw you opened a new Brisbane office and just launched the new advisory stream.
Moves like that sometimes lead to lease reviews, updated scopes, new supplier terms – and trying to get all your legals done without waiting weeks or watching the clock.
VouchHavens (also in property and multi-site) went through something similar, but sidestepped the usual legal friction entirely.
Mind me sharing how they approached it and how we could do something similar for you?
Tutorial of the Week 🏫
Tool of the Week ⚙️
ElevenLabs
What it does: Generates hyper-realistic AI voiceovers in seconds. Just paste your script, pick a voice or train it on your own, and download broadcast-quality audio.
Why we love it: It’s a cheat code for GTM teams spinning up VSLs, video DMs, and voice memos at scale. Perfect for founders or reps building content-driven outbound plays too.
Next steps:
🔗 Try ElevenLabs here - free tier is surprisingly powerful.
Tip of the Week 💡
Stop triggering the default defence response.
When someone sees a cold email, their default state is: mildly annoyed. That’s the baseline you’re working against. So don’t pile on with assumptions, flattery, or fake familiarity. Avoid phrases like:
• “Usually that means you’re dealing with…” - change “usually” to “sometimes”
• “Do you want me to send it over?” - change “want” to “would it be okay”
• “My founder asked me to reach out…” - replace with a buyer signal
• “Really impressed with” - avoid flattery altogether or make more subtle like “nice job” and embed it less visibly, like in the P.S. line
Anchor your message in neutral observations and relevant context. Let the prospect stay in control - and curiosity do the heavy lifting.
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
